Barbara Oberrauter-Zabransky

MAG. A BARBARA OBERRAUTER-ZABRANSKY

Content | PR | Strategy

Mail: office@36degrees.org

Tel.: 43 5 036 01

Working languages: German (first language) English (C1)

French (B1)

Italian (B2)

work focuses

  • Corporate Communications: from press work to LinkedIn to sales documents and advertising materials
  • Copywriting: From blog posts to social media postings to creative slogans and accurate headlines
  • SEO: From SEO mapping to identifying high-reach topics to optimizing existing posts and designing new articles
  • Content Strategy: From needs assessment to target group definition to key topics, content plans and ROI analysis
  • Market research: From the definition of attention-grabbing topics to implementation and evaluation and utilization in company documents

"In professional life, professional communication is crucial for success. Good text puts your products and services in the spotlight and attracts the attention of your audience."

professional experience

  • editorial management and campaign organization
  • community management and crisis communication
  • Strategic communication consulting and reach maximization
  • project organization and customer coordination
  • eLearning and Learning Design in the Communication Sector
  • team building and content management

Training

  • University of Vienna – Journalism and Communication Studies
  • German School Rome
  • ÖIF-certified trainer for German as a foreign language
  • adult education trainer
  • Certified Trainer for Digital Seminar Competencies
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