Digital Marketing, Account Based Marketing: Paths to Omni-Channel Management, Contact Strategies, Modern Campaign Management
CRM strategy consulting: CRM strategy derivation, CRM assessment, make or buy analyses, solution selection, realignment, test management.
Solution Architect CRM: Derivation of solution architectures based on the technical target image, utilization of the advantages of platforms
Agile coaching of managers and team members, especially with regard to the roles of Product Owner and Scrum Master. Enabling new or inexperienced project teams
Values are the basis of successful collaboration. I am influenced by the following values: respect, openness, trust and simplicity. The last value in particular is important. Simple solutions are often very good solutions.
professional experience
Management consultant with a focus on CRM and Customer Experience Management with over 20 years of cross-industry experience
Strategic consulting in the areas of marketing, sales and service
Project manager with over 20 years of experience in classic and agile projects
Deputy Supervisory Board of a CRM company (Germany)
Founder of a CRM consulting company.
Training
Managerial Effectiveness Program, Management Center St. Gallen
Project Manager Professional PMP® (PMI Project Management Institute)
Certification PMF, German Society for Project Management (GPM)
certifications for various CRM solutions
Doctor of Physics (FU Berlin
physics diploma (University of Bielefeld)
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